EXHIBITION IDENTITY, 2015

A survey exhibition of pre-eminent moving image artist, Julian Rosefeldt, comprises the world premiere of Manifesto (2015) featuring Cate Blanchett alongside three recent video installations.

The visual identity used an agitprop style campaign of typographic manifesto declaration posters and images of Cate Blanchett's various personas featured in the work. The teaser phase of the campaign saw the original billboards and posters overlaid with more and more ideological posters to finally reveal the exhibition title.

Awards

Exhibition Branding Package

Winner, Museums Australia Print & Design Awards (MAPDA) 2016
Felicity Hayward

Poster

Winner, Museums Australia Print & Design Awards (MAPDA) 2016
Felicity Hayward

Manifesto Video Teasers
Winner, Museums Australia Print & Design Awards (MAPDA) 2016  
Field Carr 

HEAD OF DESIGN: Monique DeJong
LEAD DESIGNER: Felicity Hayward
MOTION GRAPHICS: Field Carr
DESIGNERS: Hannah Richardson